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Packaging Design: Successful Product Branding From Concept to Shelf

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The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

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Product details

Paperback: 256 pages

Publisher: Wiley; 2 edition (January 14, 2013)

Language: English

ISBN-10: 9781118027066

ISBN-13: 978-1118027066

ASIN: 111802706X

Product Dimensions:

7.9 x 0.6 x 8.9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

11 customer reviews

Amazon Best Sellers Rank:

#679,521 in Books (See Top 100 in Books)

Great Book! If cyou don't know anything about packaging design this book is a good place to start. It also covers the history of package design giving you good background information to start with.

I just wanted to catch up on some marketing knowledge for B to B. I think the writing is concise, interesting, and well illustrated. Buy it.

Bought this used because it said it was in good condition but it can with a bunch of pages ripped out which is super disappointing since Iâ€™m using this for school. You canâ€™t even flip the pages without more of them falling out.

Purchased as a text book for my graphic design packaging class. Although not an exciting read it contains some valuable information and I expect it to be a great resource in the future.

I wrote a little blog about this book. It's awesome and I recommend it to any designer from Student to Senior Level. It is well written![...]

Fine

The informartion that this book provides is clear and friendly. Ideal to be used in class and keept in every designer bookshelf.

As someone in the marketing profession, this book on packaging design piqued my interest...I felt like it could give me some technical, historical, and even psychological insight into the aims and means of design and copy. And to a large extent, it succeeded admirably. Amply illustrated, it's a great crash course, especially rich in information about the evolution of packaging and the modern marketplace. The photos are well-chosen, and with full-color throughout, the examples really pop.The only downside is that the tone is relatively academic and dry, making it a bit hard to read cover-to-cover. I understand that it's not written with the layperson in mind, but still, a lighter tone would have made it more accessible to a wider range of readers--especially with information this intriguing.

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